What does a conversation without follow-up cost?
A simple calculation: what a customer conversation costs, what it costs when the follow-up stalls, and what Stiqqs costs per conversation.
A customer conversation seems free. You block out an hour, you talk, done. But run the numbers, and above all, work out what it costs when the follow-up stalls.
The problem
A conversation without proper follow-up is money down the drain. A forgotten question or a vague agreement almost always means an extra conversation. And every day of delay reduces the chance of a result. And follow-up is often left undone: when RevenueHero requested a demo from 1,000 B2B software companies in 2024, only 365 responded.
How to work it out
There is no reliable average for your situation. So work it out with your own numbers:
- A conversation costs: the number of participants × the length in hours × the hourly cost, plus the time spent preparing and writing up.
- A conversation that has to be repeated because of a forgotten question or a vague agreement costs that amount again.
- A follow-up that stalls can, in the worst case, cost the whole deal: the deal value × the chance the deal is lost as a result.
The most expensive conversation is the one you have to have twice.
the editorial team
The cause
It is not the conversation itself that is expensive, but everything around it. Preparation takes time, writing up takes time, and those are exactly the two things that get squeezed when the diary is full. The result: conversations without a clear goal and agreements that sit untouched for days.
The solution
Make preparing and writing up so light that it always happens. That is exactly what Stiqqs does, for every conversation:
- a goal and a preparation beforehand;
- live advice from your own knowledge during the conversation;
- the summary, the agreements, a follow-up email and a proposal for the next meeting as soon as it ends.
What it delivers for you depends on your own numbers. Enter them in the calculator on our homepage, or try Stiqqs free in your own conversations.